Social shifts created by the pandemic are drawing people out of cities and into more rural areas. Country living has increased appeal: nearly half of all U.S. adults said they prefer to live in a small town or rural area in 2020, up from 39% in 2018, per a recent Gallup study.

The primary reason? Remote workers now have an opportunity to live where they want rather than living physically close to their jobs. It’s also easier to practice social distancing outside of urban areas. Small towns and rural areas are becoming more popular, but it’s important to ask: does this mean doctors are more willing to move to rural areas, too? 

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Before the pandemic, physician jobs were in high demand and most specialists felt they had ample opportunities in front of them. Then, with the onset of COVID-19, physician jobs saw a decrease in demand as many elective procedures and appointments came to a halt. 

The good news is that industry experts say this dip in physician vacancies due to the pandemic is temporary, and opportunities for many specialties are already trending upward. A recent study from one recruitment firm says the pandemic’s fallout could drive up demand, as the public’s physical and mental health has likely worsened since the virus hit.

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When COVID-19 erupted, physician recruiters jumped in, adopting an “all hands on deck” mindset. Physicians mobilized and raised their hands to ask, “How can we help?” And just weeks into the pandemic, there were moments of recognition across the country that served as inspiration to doctors and healthcare workers. There have been many dark days – and there are some still ahead. Thankfully, many hospitals and healthcare organizations have jumped in to help and offer hope. We’ve highlighted some of them here.

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When COVID-19 erupted in U.S. hot spots like New York, physicians mobilized and raised their hands to ask, “How can we help?” Physician recruiters also jumped in, adopting an “all hands on deck” mindset. Recruiters are playing a pivotal role during these uncertain times; here’s a nod to what they’re doing.

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The coronavirus pandemic has already brought a lot of changes to the healthcare recruiting landscape. With major conferences cancelling their in-person events, how can clinicians and recruiters remain connected? That's where virtual recruiting comes in.

Connecting virtually with potential candidates can be done in a number of ways; the technology and tools we have at our disposal provide an opportunity to maintain relationships and interactions despite our limitations for gathering in person right now. Virtual career events or fairs are one highly effective way to continue to interact with candidates right now.

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The current pandemic and this time of physical distancing has brought a number of changes to physician recruitment, and one of them is the way in which the candidate experience is delivered. Since potential candidates cannot do onsite interviews or visit facilities right now, the experience has primarily become a virtual one. 

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Locum tenens physicians have never been more important than they are right now. The COVID-19 crisis is impacting both the healthcare community’s demand for healthcare workers and poses a high risk to those workers of contracting the virus.

Even in normal times, communities often need support from locums practitioners to fill voids in staffing. Rural communities, for instance, report they’re concerned about handling the increased patient demand because their populations are generally older and sicker than those in urban areas. Plus, they have less access to health care, per Physicians Practice.

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We all face challenges in life that can impact our mental health – and this is especially true during these strange times. One in five people in the U.S. will experience a mental illness during their lifetime (per the National Alliance on Mental Illness), and data now shows depression and anxiety are becoming more common since the coronavirus began. 

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The U.S. now has more reported coronavirus cases than any country in the world, and hospitals and healthcare facilities are relying on healthcare workers like never before.

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Now more than ever, hospitals need physicians and healthcare workers to combat COVID-19. With a physician shortage already in existence, states are getting especially creative – loosening licensing rules to give healthcare workers with clinical skills the ability to help where needed, allowing out-of-state physicians to practice right away, asking retired physicians to volunteer, allowing medical students to be involved, and more (per NPR).

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