It’s your job to get candidates to sell you on why they’re the right physician for the job.

When you’re working with a candidate who really wants the job (whether it’s for professional or economic reasons), you’re in the buyer’s seat. The candidates will sell themselves to you as the right person for the position. Recruiting is definitely selling, but recruiting expert Lou Adler (CEO of the Adler Group) says the process is far more effective when recruiters play the buyer. You can read the full article by Adler on Inc.com 4 Ways to Get Job Candidates to Sell You (you can also subscribe to the full Adler Group article library here), but we’ve included a quick synopsis of how Adler’s “staying the buyer” process works here.

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Physician recruitment has changed over the years, but the need for compelling, targeted recruitment messages hasn’t. Despite new technologies and the race for scale, speed, and efficiency in physician recruitment, the MESSAGE is still vital –  and yet sometimes, it feels as though it is taking a back seat. That’s simply not the case.

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