Mastering the art of communication is key to your success as a physician recruiter. Healthcare is one of the fastest growing industries in the country, but there aren’t enough skilled healthcare professionals to fill the gap. That means your competition is fierce, so you need to differentiate yourself as a recruiter. That’s where content marketing comes in.

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Do physician candidates hope to work for an organization like yours? That's where employer branding comes in. Employer brand is out there and if you don’t define your employer brand, someone else will define it for you. In fact, 84% of job seekers say reputation of a company as an employer is important, according to a 2018 Talentnow survey. Are you doing what you can to build your company's brand?

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Whether you realize it or not, most of the purchases you make are likely the result of good branding. Take those adhesive bandages in your bathroom cabinet: did you buy the generic brand or the trademarked brand? Most of us don’t even recognize the term “adhesive bandages” – we know them as Band-Aids® – and we call them that (and purchase them) because of branding. A generic store brand may offer a nearly identical product, but there’s just something about the branded product that’s more appealing.

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