Whether you realize it or not, most of the purchases you make are likely the result of good branding. Take those adhesive bandages in your bathroom cabinet: did you buy the generic brand or the trademarked brand? Most of us don’t even recognize the term “adhesive bandages” – we know them as Band-Aids® – and we call them that (and purchase them) because of branding. A generic store brand may offer a nearly identical product, but there’s just something about the branded product that’s more appealing.

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Six degrees of separation is the theory that everyone and everything is six or fewer steps away, by way of introduction, from any other person in the world. Microsoft researchers say the theory stands up. So through chains of acquaintance that link us all, you are just six introductions away from every physician candidate.

Consider the power of physician profiles on Doximity. The member base has soared to nearly 50 percent of all US-licensed physicians because Doximity enables doctors to connect and communicate with their peers quickly while staying compliant with strict regulations designed to protect patient privacy.

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