Is your organization a great place to work? Your employer brand should answer that question.

Posted by Doximity TF Team

Whether you realize it or not, most of the purchases you make are likely the result of good branding. Take those adhesive bandages in your bathroom cabinet: did you buy the generic brand or the trademarked brand? Most of us don’t even recognize the term “adhesive bandages” – we know them as Band-Aids® – and we call them that (and purchase them) because of branding. A generic store brand may offer a nearly identical product, but there’s just something about the branded product that’s more appealing.

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Filed under Doximity Recruiter Profile, Employer Branding, Career Pages

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