Face-to-face is clearly the ideal way to communicate with physician candidates, but these days that’s just not feasible. We live in a digital world, and most of your communications are likely done via some form of electronic communication – yet the impression you make is rarely the same. When you communicate electronically, your writing style reveals a lot about your personality and professionalism, but the message you’re trying to convey isn’t often what ends up in the candidate’s inbox.