Whether you’re working in-house or recruiting for a staffing agency, you know it’s imperative to stay on top of best practices and the latest trends in recruitment. The world of the Internet can be overwhelming, but you need digital resources to stay competitive. We’ve shared a few ideas before, but we have some updated suggestions we think will land on your list of favorites.
1. Follow these powerful recruitment blogs.
- Social Talent is a great place to get tips on how to use social media in your recruiting and to learn more about recruitment trends. You’ll also find webinars on various HR topics.
- ERE publishes interesting content on recruitment from its contributor websites - offering tips to help you learn how to become better at your job and help you stay on top of “newsworthy” topics in the recruiting field.
- Workable offers actionable content that you can use to take your recruitment game to the next level. From writing job posts that attract the best talent to tactics to improve your day-to-day strategy, the Workable blog is a gold mine.
2. Make sure you have at least one of these books on your nightstand or Kindle.
- Talent Magnet: How to Attract and Keep the Best People, by Mark Miller. More than vision, strategy, creativity, marketing, finance, or even technology, it is ultimately people that determine organizational success. That's why virtually every organization wants more top talent. But do you know what your candidates are looking for? It might not be what you think! Talent Magnet will show you how to attract and retain great people.
- Recruiting in the Age of Googlization: When the Shift Hits Your Plan, by Ira Wolfe. Recruitment is being disrupted by technology and demographics, and understanding people analytics is a must to excel in recruiting. The author is a noted recruitment visionary, TEDx Speaker, and President of Success Performance Solutions.
3. Follow specific physicians on Twitter. You’ll get great insight into the minds of physicians and a better understanding of issues and conversations your candidates are having. If you’re hiring for a specific medical specialty, we suggest you do a search to find doctors in that field. Here are a couple of doctors to get you started:
- Eric Topol (@EricTopal) is the Director of the Scripps Research Translation Institute in La Jolla, CA. He’s a frequent New York Times contributor, and a national expert in genomics and personalized medicine. He shares insights on how new discoveries (from genetics research, to digital health tools, to social determinants of health) may improve patient care. His popularity grows daily, now at 186,000 Twitter followers.
- Atul Gawande, MD (@Atul_Gawande) is the CEO of the Amazon, Berkshire Hathaway and JPMorgan Chase healthcare venture. A general and endocrine surgeon at Brigham and Women's Hospital and a professor of health policy and management at the Harvard T.H. Chan School of Public Health, Dr. Gawande has established himself as a healthcare thought leader on Twitter and through his work as a staff writer at The New Yorker.
4. Learn how generational gaps can impact your recruiting and retention strategies.
We wrote an article on this topic, Why Understanding Generational Differences Could Change Your Physician Recruitment Strategy. There is also a great white paper on this topic which you can download here: Is there really a generational divide at work5. Get involved with societies and associations related to the medical specialties you’re recruiting for.
Nearly every association – from the American Academy of Family Physicians to the American Geriatrics Society – has annual meetings, academic journals and more that offer opportunities to learn. If you can attend an annual meeting, it’s a great opportunity to meet with candidates face-to-face. Recently, some of these conferences are offering career/networking only passes, which allows physician recruiters to attend the conference at a more affordable price. A comprehensive list of U.S. medical societies by specialty is available here.
Given the digital world we live in, first impressions with candidates are almost always made online. Are your recruiting messages standing out to candidates? We recently scraped Doximity Talent Finder's database to find patterns in the most successful (and most unsuccessful) recruiting campaigns, and we invite you to watch our webinar recording on Optimizing your Recruitment Messaging to learn more.