The American population is becoming more diverse. The chance that two people chosen at random are from a different race or ethnic group increased exponentially since the last U.S. Census. However, it probably won’t come as a surprise that the physician workforce hasn’t followed suit. Among the many stats, Black and Hispanic Americans account for nearly a third of the population, (per the U.S. Census Bureau), yet only 10% of them are doctors (per the AAMC) As for current medical students, just under 11% are Black or Hispanic (also per the AAMC). 

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According to the National Institute of Health, about 1 of every 5 U.S. citizens live in rural locations, while only 1 of every 10 American physicians reside in rural areas — meaning that the physician shortage is roughly twice as pronounced in rural America.

If you’ve ever tried recruiting a physician for a rural area, this statistic may not surprise you. It can be extremely difficult to entice a candidate to move away from the comfort of their city or suburban lifestyle and into the countryside. With that in mind, it’s no wonder that as many as 77% of our nation’s rural counties are experiencing shortages of primary care physicians.

We’ve asked our expert team of Client Success Managers here at Doximity Talent Finder for some of their tips around how to excite candidates about rural positions.

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The medical profession is still experiencing uncertainty and transition, and the demand for physicians is becoming increasingly competitive. What are you doing to ensure your recruiting breaks through? Here are five trends that are impacting physician recruitment now.

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America’s heartland is starved for doctors. Physician recruiters know getting doctors to live and work in rural areas is a chronic problem, and the growing physician shortage is making it even more difficult.  

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