Part 5 of our Physician Recruitment ROI Series. Just arriving? Start here!

If Return on Investment is the tip of the iceberg, what’s beneath the surface of the water? We’ve written a lot about measuring the Return on Investment (ROI) of your recruiting tools, but there’s a new concept in marketing and now recruiting that just as important: Return on Impression. 

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Filed under Return on Invement, Measuring ROI, Measure the effectiveness of your recruiting tools, Recruiting ROI, Candidate Experience, Return on Impression

There’s a saying: what gets measured gets managed – and recruiting is no exception.

New technologies and big data have changed the way we do almost everything, and physician candidates can find information about your company, your jobs, your competitors’ jobs, and more with a few mouse clicks. Access to this new information has changed the way marketing is done, and it’s certainly changing how we recruit.

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Filed under ROI of Recruiting, Return on Invement, Measuring ROI