A mind-boggling array of electronic health record (EHR) systems are at work in hospitals and healthcare facilities across the US, but while physicians are quick to adopt new technologies, they grapple with EHR systems. Why? It seems their satisfaction with technologies like their iPhones is high – and they want their experience with EHRs to be similar, or at least better than it is now. “Having seen what a good interface can do, doctors become more demanding of the sub-par interfaces on EHRs,” writes O'Reilly Media editor Andy Oram.